The Best Ways To Advertise Online

May
26

The Best Ways To Advertise Online

Nowadays, it is pretty much crucial for every type of business to advertise online. With so many options, and so much competition, answering the question: What is the best way to advertise online? is a pretty tough one.

Not only does the answer to this question depend greatly on hundreds of factors, but the advertising and digital marketing landscape is ever changing, and each month the answer to this question could change.

For this reason, this post is going to highlight the best ways to advertise online for most companies, explain the benefits and pitfalls of certain platforms, and hopefully guide you to what the best way to advertise is for your business.

Facebook

Facebook has one of the most powerful advertising platforms in the world. They excel with incredible targeting and reach. You can target just about anyone in the world that could benefit from your product or services, and you can do so with various ad types and messaging. Because of the sheer strength of this platform, all types of businesses, and even individuals are rushing to advertise, increasing competition, and driving up prices. This means acquiring leads and customers at reasonable costs is getting far more difficult, and even the top Facebook advertising agencies and professionals are having issues.

Types of companies that can benefit:

  • Local Business
  • Medium Size
  • Large International

Google

Search

Out of all of the listed ways to advertise in this article, Google Search stands out a bit in that you know the exact intent of the traffic you are driving to your website. By targeting specific keywords, you can understand exactly what your traffic is looking for. For this reason, it is one the highest adopted ways to advertise in the world, and can be profitable for any type of company if done correctly.

Like Facebook, it is very easy to spend thousands of dollars without yielding any results. It is extremely important to set up accounts and develop proper strategies to be successful.

Types of companies that can benefit:

  • Local Business
  • Medium Size
  • Large International

Display Network

Google’s Display Network is another powerful tool that millions of advertisers are using. It is a great traffic driving platform allowing you to target broad audiences, and in some cases very narrow niche audiences. Some of the most effective efforts on the display network are through retargeting, where advertisers follow users around who have been to their site.

Types of companies that can benefit:

  • Local Business
  • Medium Size
  • Large International

LinkedIn

LinkedIn is a great tool for those interested in targeting specific companies, job titles or industries. You can use some account based marketing like tactics to have some incredible success on LinkedIn. It is also a great place to run ads to find quality talent for your company. It isn’t suited very well for smaller companies, but if you know the specific companies and job titles at those companies you want to target, LinkedIn can be mind blowingly powerful.

Types of companies that can benefit:

  • Medium Size
  • Large International

Twitter

We are just eh about Twitter. Still, Twitter has its place. Want to get a lot of reach on a local competition, or build awareness for something? Twitter is a great place to start. It is by no means the best platform to generate leads or purchases, but it can bring in traffic, build awareness, and spread the word for just about any sized company.

Types of companies that can benefit:

  • Local Business
  • Medium Size
  • Large International

UnDisrupt

We are a bit biased about UnDisrupt, for obvious reasons, it being our platform and all. The truth is, we are attempting to make it suitable for all business sizes, and affordable for any as well. We want both users and companies to be getting value out of the platform. This is a pay per lead platform, meaning you only pay for leads. You want to track your ROI? Then this platform is you. Track your UnDisrupt leads, know exactly how they are performing, and determine how to better target, push more money into the platform, or do both!

As our user base grows, we will be more suitable for smaller sized companies looking to target local individuals, but in the meantime, the larger advertisers looking for very targeted leads will benefit the most.

Types of companies that can benefit:

  • Medium Size
  • Large International

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